Hosting an event like a trade show is no doubt a learning process. Each year you learn something new about running the event, and most organisers adjust accordingly. Anything from the venue to scheduling may need to be adjusted, and one of the best ways to know what works and what doesn’t is to ask your exhibitors.
Getting Exhibitor Feedback
At the conclusion of your event, make sure you get feedback from your exhibitors. Most of them have been to multiple trade shows and they can tell you the high points and the low points of yours. If the feedback they give you can lead to making changes for your next event, that’s even better.
One of the biggest concerns exhibitors have is or the amount of traffic they get at their booth. Luckily you can address their traffic concerns easily. Tracking guest attendance has evolved beyond taking tickets and stamping hands. There are software systems out there to help you track visitor attendance each year and provide these numbers to exhibitors to help allay their concerns. You can even use these numbers alongside the feedback you receive to increase attendance.
In the end, making your event a success is a cooperative effort. Exhibitors, guests, and coordinators all have to work together to have an enjoyable, profitable time.